A few weeks ago, author and organizational psychologist <a href="http://www.linkedin.com/profile?viewProfile=&key=2534185&authToken=gPiJ&authType=NAME_SEARCH&locale=en_US&srchindex=1&pvs=ps&goback=%2Epsr_*1_noah+blumenthal_*1_*1_*1_*1_*1_*1_*1_*1_Y_us_10003_*1_*1_*2_*2_*2_Y_Y_*1_Relevance">Noah Blumenthal</a> launched a campaign to land his new book, <a href="http://www.amazon.com/gp/product/160509000X/ref=s9_simz_gw_s0_p14_i1?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-2&pf_rd_r=1DD40EGAPKNJ76DCWYKZ&pf_rd_t=101&pf_rd_p=470938631&pf_rd_i=507846">BE THE HERO</a>, on the New York Times Bestseller List, a lifelong goal. <img class="alignleft" title="Be The Hero" src="http://www.bkconnection.com/images/9781605090009L.jpg" alt="" width="174" height="270" /> He asked each of his friends to tap their social networks and spread the word: For every one of his books purchased on August 4th, he pledged to donate a portion of his royalties to the <a href="http://www.mch.com/">Miami Childern's Hospital</a>. If he makes the NY Times Bestseller List this week, he's going to donate 100% of the week's royalties to the hospital. So far, it's actually working. By concentrating sales on August 4th, BE THE HERO shot up the Amazon ladder faster than any book that day. He passed everyone from Malcolm Gladwell to Harry Potter to...
UPDATE: I can't believe the fockers at MSNBC took this video down. I could spend time tracking down another copy because I'm sure it's back on the web somewhere, but I'm on a short conf call that's actually got my attention and it's going to end soon, so no time to go looking. Moving on... While everyone was out at Arctic Monkeys crowdsurfing with Diddy, or at Mercury Lounge or at Wolfmother's basement party, Jennifer Senior of New York Magazine was on MSNBC and, well, uh, had some issues with her earpiece. So what did the anchors do? They made fun of her, of course! Proving that nightly news isn't dead! And TV is just as awesome as Arctic Monkeys concerts! But as always, in the end, the internet superhighway wins: Turns out more people have already seen this via Gawker than watched MSNBC the entire day. Holy fuckin awkward!
Just read the feature about us by Stuart Elliott in the New York Times today, announcing our branded ent (what are we supposed to call it, again?) deal with Microsoft. Msft's tapping MTV, VH1, Comedy Central, CMT and Nick at Nite to help Yusuf & co. launch BING, their new
search decision engine. I'm proud of our incredible teams for their brilliant work to make this happen. It's just the start.
We're starting on Comedy Central Thursday with The Daily Show, continuing through June 17th on CMT's Top 20 Countdown, Nick at Nite's The George Lopez Show, VH1's Charm School, and The Real World — Road Rules Challenge Duel II Reunion Special on MTV.
From the article:
"The MTV Networks shows will carry a Bing spot, created by JWT, called 'Fast Forward,' which looks like viewers are using the fast-forward feature on a DVR or VCR to zip through 2 1/2 minutes of commercials in 30 seconds. The intended message is that bing.com is about 'getting what you want,' the spot declares.
“'What’s great about ‘Fast Forward’ is that it flips traditional TV advertising on its head,'” Judy McGrath, chairwoman and chief executive at MTV Networks in New York, wrote in an e-mail message, “'to the benefit of the marketer and the consumer.'
"We’re delivering stronger exposure for the brand,” she added, “and more show for the fan.'”
(Click here to read Stuart's full aticle)