Tag: ny times

  • Amy Chozick’s New York Times Story On General Motors & Scratch

    Fabrizio Costantini for The New York Times Ross Martin, left, of Viacom’s creative strategy unit, is working with General Motors to help revive interest in cars among young consumers. Mr. Martin and John McFarland of Chevrolet are shown in G.M.’s headquarters in Detroit. As Young Lose Interest in Cars, G.M. Turns to MTV for Help…

  • Scratch At The 2012 Detroit Auto Show

    I promised myself I would write down, at some point, what it felt like to sit in the crowd at the Detroit Auto Show and watch General Motors take its first huge (public) steps towards Millennials. This isn’t that post in a cogent form, but I can’t help sharing how proud I am of my team for its groundbreaking work. …