Something Burning

Tag: nyt

  • Amy Chozick’s New York Times Story On General Motors & Scratch

    Fabrizio Costantini for The New York Times Ross Martin, left, of Viacom’s creative strategy unit, is working with General Motors to help revive interest in cars among young consumers. Mr. Martin and John McFarland of Chevrolet are shown in G.M.’s headquarters in Detroit. As Young Lose Interest in Cars, G.M. Turns to MTV for Help…