Tag: pepsi
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MTV Scratch + Pepsi Win The “One Show Entertainment Award” For Reality/Unscripted Series
Mazel tov to the MTV Scratch team for winning a One Show Entertainment Award for Reality/Unscripted Series last night in Los Angeles for its work on the Pepsi Refresh Project. The campaign lived on MTV, MTV2, VH1, CMT, Spike TV, Comedy Central, Teen Nick and more. Here’s one of the quieter stories from the road……
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See You At NATPE In Miami?
Last time I went to NATPE, it was 8 years ago in New Orleans, and I was in the middle of setting up a series pilot at VH1. Now I am a corporate tool, and I’m on a panel called “Master Class: The Future of Branded Content” with Frank Cooper (Pepsi), Emil Jattne (Grey Goose,…
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The Pepsi Refresh Project (So Far)
For those who wonder if it’s working…
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The Pepsi Refresh Project On MTV, VH1, Comedy Central, Teen Nick, Spike TV & More
Nice interview with our girl SuChin Pak today on the Pepsi Refresh website. SuChin’s about to hit the road again for the second leg of her cross-country trip, in which we tell the stories of incredible young people whose ideas and passion are coming to life before our very eyes. It’s the kind of project…
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MTV Bus Drops By University of Virginia With The “Pepsi Refresh” Project
A few days ago, SuChin Pak hopped on a big blue bus and hit the road for our partnership with the Pepsi Refresh Project. She stopped the bus at University of Virginia, and here’s some great local news coverage of what went down… And here are some shots of the bus at another stop…
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The First Shot of MTV’s SuChin Pak On Her Cross-Country Road Trip For The Pepsi Refresh Project
Here’s a shot of SuChin Pak on the road, going across the country, meeting winners and contenders for Pepsi Refresh grants. If you haven’t seen the project voting site yet, check it out. Why? Because you’ll find some intense and important projects in there — with millions of Pepsi’s dollars up for grabs each month…
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Something Burning Presents Ashley Simon’s “What Is Branded Entertainment?” –Episode #2
Again we sent our intrepid office mate out to find out what exactly we are supposed to be doing. Here’s Ashley Simon: Thought I’d try one more time to see if the general public could help me figure out wtf branded entertainment is. This time I ventured to my hometown in Grosse Pointe, Michigan in…