There's having a martini...and then there's having a martini with the guy that's about to bring Formula 1 racing to America. I'm at The Lambs Club in Manhattan, having a drink with Michael Williams, former CMO of the NJ Devils, now the new CMO of Formula 1. Dude just walked me through the plan to bring racing's highest form of art to Weehawken, NJ. It's tough to say what will have more impact -- the sight or the sound or the culture itself. I sat there listening to Michael break it down for me, and I could feel it. To give a sense of how power-packed these vehicles are: if I were to step out of my Times Square office while the race was happening, I'd hear the roar from Jersey. Red Bull put together this video to try and capture what Formula One will feel like, for those of of us who haven't been to Monaco Grand Prix: Now it's just a question of who's in and when this happens. I'm not even a true racing fan, but my money's on 2015. And if half the shit Michael's planning actually happens, this will be among the biggest and most disruptive sporting events we've seen in a long, long time.
Picked up a pair of Adidas Nizza's from Undftd so my feet can be all comfortable (don't these sneakers look like sweatpants?) and relax as they think about how fast they're gonna go when I race my colleague Brian M. Brian works in our LA office, so he has a nice tan. I feel badly for Brian, I really do, and I hope people (besides his assistant) will cheer him on. Basically, just don't want Brian to get hurt when we race. I'm not so worried about his body getting hurt, more his ego. Maybe we can race in private with no cameras? Nah... < Untitled from Ross Martin on Vimeo.
Shout out to Ed "Gogo" Lovelace and Gold Medal Champion Kevin Young. Here's Kevin winning Olympic gold in 1992, setting the world record in the toughest race of them all, the 400 meter hurdles, which he still holds... Kevin Young 46.78s record mundial 400mv from InterAtletismo.es on Vimeo. Kevin and Ed are best friends whose company Phewsioneering is pretty cool. It sounds simple: No matter how fast you are, they make you faster. They make the world's best athletes faster. World class concert pianists' fingers fly. Drummers double BPM's on their double bass drums. I'm thinking of developing a show with them. Not sure what it would be, but I think there's something here. We'd need to broaden this beyond sports and music.