Tag: research

  • Research You Can Walk Through

    For years, Scratch has studied the compression of time and space between, say, a good idea and a better one; a thriving company and a dead one; instant success and precipitous failure and then (often in a reality show?) premeditated redemption. “Time’s moving faster than ever,” right?  Sure it is, or at least if feels…

  • Join MTV Scratch & Dr. Pepper Snapple Group At The 2011 Forrester Marketing Forum

    I’m looking forward to my keynote with Dr. Pepper Snapple Gorup’s Chief Marketing Officer, Jim Trebilcock, April 6th in San Francisco, at the 2011 Forrester Marketing Forum. Here’s how they’re describing our talk: THAT’S #howudropit WITH MILLENNIALS Ross Martin, Executive Vice President of MTV Scratch, MTV Networks James Trebilcock, Executive Vice President, Marketing, Dr Pepper Snapple…

  • Them There Youth

    Ah, the youth are starting to change. The older I get, the more I sound — and surely, look — like a foreigner in the land of the Millennials. Here’s another great video sent to us by our colleague, Jacob Shwirtz. This one compiles insights from a study by Brazilian research firm Box 1824. A…