Tag: ycci
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Yale School of Management 2012 Conference: “People Are More Likely To Buy Cake On Rainy Days”
This year’s annual Yale School of Management conference was entitled “The Higher Velocity Marketplace: Technology, Innovation and Engagement in the New Marketplace.” A good topic for Scratch, since we live it. Hosted by Professor Ravi Dahr, the Director of Yale’s Center for Customer Insights, the conference featured some awesome insights and approaches from fellow keynoters Jon Iwata (CMO, IBM),…