The 2010 MTV VMA’s Were Huge With A 10.0 Rating!

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Congratulations to Amy, Jesse and all my colleagues for an incredible night and another HUGE moment for MTV!

From the press release just now…

MTV’S 2010 VIDEO MUSIC AWARDS SCORES BIGGEST AUDIENCE FOR ANY MTV TELECAST SINCE 2002

HOSTED BY CHELSEA HANDLER, VMAS DELIVERS A 10.0 P12-34 Rating

+33% OVER 2009 AND AVERAGES 11.4 MILLION TOTAL VIEWERS, + 27%

“2010 MTV Video Music Awards”

· The 2010 VMAs averaged a 10.0 P12-34 rating and 11.4 million total viewers, marking the network’s best deliveries for any MTV telecast since the 2002 VMAs (8/29/02).

· With P12-34, the 2010 VMAs are MTV’s fifth highest rated telecast in the network’s history. Averaging 7.9 million P12-34 viewers, the telecast ties as MTV’s most watched in the demo ever.

· Among total viewers, the 2010 VMAs averaged an audience of 11.4 million, making it the third most watched telecast in MTV’s history.

· Ratings for 2010 VMAs are up across the board from 2009, including 33% with the network’s key P12-34 audience. This is the fourth consecutive year of ratings growth for the awards show.

· The 2010 VMAs is the #1 cable telecast of 2010, followed by MTV’s “Jersey Shore.”

“Every year, MTV celebrates the music and creative genius of artists we have the privilege of working with all year long,” said Van Toffler, President of the MTV Networks Music & Logo Group. “Last night’s luminescent VMA setting provided the perfect backdrop to do just that and we’re thrilled the audience resoundingly agreed.”

“World of Jenks”

· The post-VMA sneak peek of “World of Jenks” garnered a 4.6 P12-34 rating with 4.8 million total viewers, marking MTV’s highest rated MTV series launch ever.

Source: Nielsen. 9/12/2010. Cvg Rating. Live+SD when available. MTV history: 9/27/1993-9/12/2010.


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One response to “The 2010 MTV VMA’s Were Huge With A 10.0 Rating!”

  1. @b1ward Avatar

    Good stuff, the set was amazing…

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