The first time we did the Woodie Awards, it was an awards show without, uh, the “show.” It was 2004. We didn’t have time to make one.
College kids voted on who would win, students at The School of Visual Arts designed the “trophy” from a chunk of tree, and we literally ambushed bands who looked like deer in headlights and screamed: “You just won a Woodie!”
“What the F is a Woodie?” they all asked.
Well, artists don’t ask that anymore. In fact, they compete hard core to win Woodie Awards in a bunch of categories like Breaking Woodie, Road Woodie, Woodie of the Year… And my favorite, the College Radio Woodie, which goes to the best college radio station in America.
For 6 years straight, the Woodies have been a show (and a party) on MTV, MTV2 and mtvU. This year it will be even more fun (for me) because I don’t have to produce it!
Don’t get me wrong, I already miss the show, the artists, all of my incredible friends and colleagues who make it happen year after year. Sitting in the truck, remotely zooming in on Jack White and The Dead Weather, getting in the way of Eric Conte, Liz Patrick, Tracy Hellerud, Joe Buoye… I already miss it.
But now that MTV Scratch is off and running, they’ve banned me from the HD production truck and handed me a VIP ticket so I can sit upstairs where they put all the other corporate tools like me. And drink. And rock the fuck out.
Major props to (VMA producers) Den Of Thieves, led by Evan Prager and Jesse Ignjatovic, who are teaming up with Amy Doyle to bring the Woodies to life, this year. Comedian Donald Glover hosts, with performances by Foo Fighters, Wiz Khalifa, Sleigh Bells, Two Door Cinema Club and Odd Future.
Kick off the 2011 South By Southwest Music Festival right, watch the mtvU Woodie Awards LIVE on MTV, MTV2, mtvU and online at woodies.mtv.com! (Brought to you, of course, by Sun Drop)