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The World’s First Creative Director
Finding the best creative talent is among the most difficult tasks any leader faces. Most of us only get it right every once in a while. There are lots of reasons why: structure, communication, timing, vibe, process. I often hear colleagues and peers lament the challenge.
Where does the best creative talent come from? How do we find it?
When I was asked to write a chapter for a new book called "Unscrolled," I resisted. The assignment was to interpret -- or intentionally misiniterpret -- the Bible.
I'm happy to misinterpret most anything; I usually do. That's what my TED talk was about.
But the Bible? Yeesh.