Nice Shout Out From The Big Guy
On this morning’s quarterly earnings call with Wall Street, Viacom CEO Philippe Dauman singled out the work MTV Scratch is doing to pioneer innovation. Here’s what he had to say:
“We are also continuing to find new ways to bring greater value to our advertisers expanding the relationships we have into even more comprehensive marketing partnerships. For example, we recently unleashed a new creative team called MTV Scratch. It is designed to leverage all of our research insights and creative assets to offer our marketing partners’ new strategies and business models to strengthen or even launch their own brands and products. The creative products that result could appear on a single targeted network or across Viacom’s portfolio of brands. This type of collaborative endeavor becomes all the more valuable in an increasingly complex and disaggregated environment.”
Thank you, Philippe! And thank you to the MTV Scratch team — you are freakin incredible!