Tag: branded entertainment
-
Something Burning Presents Ashley Simon’s “What is Branded Entertainment” Episode #1
Because it’s fun to do until we get busted, welcome to the first installment by Something Burning’s special guest contributor, Ashley Simon, in which Ashley attempts to define what our department should be doing. Today, Ashley befriends the thoughtful pedestrians of Times Square, and they’re kind enough to try and help us understand what Branded…
-
Branded Entertainment
-
We’re Finally Talking About “Bing” Today
Just read the feature about us by Stuart Elliott in the New York Times today, announcing our branded ent (what are we supposed to call it, again?) deal with Microsoft. Msft’s tapping MTV, VH1, Comedy Central, CMT and Nick at Nite to help Yusuf & co. launch BING, their new search decision engine. I’m proud…
-
NBC: “We’re at our core a Cable Company”
Ok Jeff. And “Seinfeld wouldn’t make it today.”
-
Sunkist Virals
My friend Dan Beers made these for Sunkist. Good stuff, Dan. You can see all of them right here.