Tag: millennials

  • Research You Can Walk Through

    For years, Scratch has studied the compression of time and space between, say, a good idea and a better one; a thriving company and a dead one; instant success and precipitous failure and then (often in a reality show?) premeditated redemption. “Time’s moving faster than ever,” right?  Sure it is, or at least if feels…

  • The “Millennial Disruption Index” On Bloomberg TV’s Market Makers This Morning

    I was a guest this morning on Bloomberg TV’s show “Market Makers,” hosted by Stephanie Ruhle and Erik Shatzker, where I talked about THE MILLENNIAL DISRUPTION INDEX.  It continues the discussion Scratch and Viacom started about the ongoing transformation we see in financial services at the hands of the largest generation in American history, which was first covered…

  • Need To Complain About Millennials? Here’s Where…

    I spoke at the inaugural DLD NYC Conference, today, where Scratch launched the Millennial Complaint Hotline.  Call 1-855-SO-ENTITLED and bitch about Millennials if you want. The fact that no one will ever return your call does not seem to be stopping people from leaving hilarious messages hating on the largest generation in history.

  • Are We Becoming Nature’s Very Own Cyborgs?

    Yeah, your your mom and dad deserve some credit for how much information your brain can jam in, retain and recall — and how fast.  The foundation of our ability to process information is indeed genetic. Thankfully for our children, though, despite what they’ve inherited from us, they can do a great deal to build more capacity and brain speed for themselves. Eat…

  • Yahoo! News Presents: How Millennials Will Change the Workforce

    Yahoo! News recently invited me to appear on its live special exploring the future of the U.S workforce.  See below for my comments on “sidepreneurs,” the value of a college degree, and the impact of the Millennial generation on life at the office… From Yahoo! News’ intro: By 2020, nearly 50% of the U.S. workforce…

  • I Can Haz Millennials

    Some highlights from a recent interview I did at Yahoo!’s first CMO summit under CMO Kathy Savitt and CEO Marissa Mayer.  In the clip, I talk about the difference between marketing to/at Millennials vs empowering them to speak through your brand.  It’s just amazing how seriously I seem to take this.

  • “We Worship At The Altar Of Our Audience”

    That’s something that MTV President Stephen Friedman (who brought me to MTV almost 8 years ago) always says.  It means this: If our audiences don’t love what we do, they’ll go away.  And if they go away, we’ll be gone too.  We all have the same boss.  In the case of MTV, that’s abuot 80 million…

  • Another Reason I’m Betting On Millennials & GM

    Millennials are lapping the rest of us, and they’re transforming our cars as they pass. From design to performance, infotainment to fractional ownership, the largest generational cohort in American history is engineering the changes it can’t wait for anymore. Via PSFK, here’s a project that challenged college students to reimagine the backseat entertainment experience of GM…

  • Scratch At The 2012 Detroit Auto Show

    I promised myself I would write down, at some point, what it felt like to sit in the crowd at the Detroit Auto Show and watch General Motors take its first huge (public) steps towards Millennials. This isn’t that post in a cogent form, but I can’t help sharing how proud I am of my team for its groundbreaking work. …

  • 15 Big Ways The Internet is Changing Our Brains

      Not sure I agree with all of this — or with Nicholas Carr, for that matter — but a new study from Online College, much of it very obvious, raises good questions about the effect of the interwebs on our brains… (via Ray Kurzweil):  The Internet is our external hard drive Children are learning differently We hardly…