Something Burning

Tag: Ross Martin

  • Chicago Social Media Week 2011

    I’m looking forward to joining Adam Mirabella (Nokia’s Global Head of Social Media & Digital Marketing), Colin Wright (entrerpreneur & creator of Exhile Lifestyle) and host Hugo Perez (SVP, Zocalo Group) at Chicago’s Social Media Week on September 22nd.  Here’s the description of our panel: Always On, Always Connected, Always Local Wednesday, September 21 at 3:00…

  • RECORD COLLECTING FOR GIRLS, By Courtney Smith

    Former MTV music snob (in a good way), Courtney Smith’s new book, RECORD COLLECTING FOR GIRLS, comes out today. Why buy it?  For starters, Courtney knows her shit.  Girl’s got a music library (bigger than your ipod’s) in her head and in her heart, and a trigger finger so intuitive it just knows when to push…

  • Put Your Hands Up: The Secret Life Of MTV’s Craig Goldstein

    I must’ve gone to camp and college with at least ten kids named Craig Goldstein.  None of them, I’m certain, would describe themselves in this way: – “Jewish guy” (uh, we know) – “Likes BBQ, country music and firearms” (firearms?) – “Registered  Democrat but votes for Ron Paul” – “MTV tech blogger” – “New Jersey…

  • General Motors Announces Partnership with MTV’s “Creative SWAT Team” Scratch

    Last week, GM’s North America President, Mark Reuss, announced the company’s groundbreaking partnership with Scratch in Traverse City, Michigan.   The goal? Help transform Chevrolet to win with Millennials. Here’s an excerpt from Reuss’ speech: “We can re-establish Chevy as an automotive icon for those who remember the glory days, yes. But there are even more…

  • Say Hi On Google+

    I’m exploring Google+   If you’re already on, come say hello there and we’ll figure out what it can do and how we’ll ultimately use it.

  • See You At The 2011 Promax BDA Conference

      Looking forward to my first visit to Promax BDA Conference in NYC, June 29th.  If only I could actually figure out WTF “Branded Entertainment” is and why anybody would ever want to do it. Anyway, I’m sharing the mic with some great people people that day: Liz Dolan, CMO, Fox International Channels Jordan Levin,…

  • My DILF-tastic Return From Vacation (Via FuckedInParkSlope)

    DILF alert, DILF alert.  I returned from vacation to some really dilftastic news from the blog FuckedInParkSlope. Please enjoy…   As readers of SomethingBurning know, anyone who calls me a DILF in public — especially on the interweb — gets a shout out for their book on my blog.*  It’s that easy.  And when you…

  • Dr. Pepper Snapple Group’s Chief Marketing Officer, Jim Trebilcock, On Why He Chose MTV Scratch To Lead The National Launch Of Sun Drop

  • My Interview With Forrester’s David Cooperstein

    In advance of my keynote with Dr. Pepper Snapple Group CMO Jim Trebilcock at the Forrester Marketing Forum on April 6th in San Francisco, Forrester’s David Cooperstein just interviewed me for his blog. Here’s an excerpt from David’s piece: I am excited! Not just about the fact that Forrester’s Marketing Forum [2] is just around…

  • 1.5 Million Views For SunDrop In Its First Week!

    Here’s a story I meant to post last week, at day 2 of the campaign… From AdWeek: Sun Drop shakes its thing before the nation By David Griner on Mar 14 2011 What do you get when you mix a second-tier soda, Snoop Dogg and a marketing agency owned by MTV? The funniest white girl…