Chicago Social Media Week 2011

September 13, 2011 — 0

I’m looking forward to joining Adam Mirabella (Nokia’s Global Head of Social Media & Digital Marketing), Colin Wright (entrerpreneur & creator of Exhile Lifestyle) and host Hugo Perez (SVP, Zocalo Group) at Chicago’s Social Media Week on September 22nd.  Here’s the description of our panel:

Always On, Always Connected, Always Local

Wednesday, September 21 at 3:00 PM – 4:30 PM / Harold Washington Library (Chicago)

A provocative discussion with a variety of leading tastemakers on how social conversations taking place on digital and mobile technologies are changing the way consumers shop and make purchase decisions. We will explore how our brand engagement is evolving now that we are always connected, with the ability to access a real-time treasure trove of insight and recommendation.  This event will include livestreaming and real-time discussion with Panelists joining the discussion from other Countries and locations. 

Crain’s is covering the week of events, starting with a great piece about how Scratch uses social media to power the SunDrop campaign and some extra stuff I said in the interview with writer Steve Hendershot.

If you’re in Chicago, see you there.   If not, you can follow this one online, I think, and tweet some questions/comments/jokes about how seriously people take this social media stuff.



Join MTV Scratch & Dr. Pepper Snapple Group At The 2011 Forrester Marketing Forum

March 15, 2011 — 0

I’m looking forward to my keynote with Dr. Pepper Snapple Gorup’s Chief Marketing Officer, Jim Trebilcock, April 6th in San Francisco, at the 2011 Forrester Marketing Forum.

Here’s how they’re describing our talk:


Ross Martin, Executive Vice President of MTV Scratch, MTV Networks
James Trebilcock, Executive Vice President, Marketing, Dr Pepper Snapple Group

What happened when Dr Pepper Snapple Group and MTV joined forces to take SunDrop, a regional citrus soda, nationwide? For the first time, DPS and MTV reveal how their partnership began and how it led to one of DPS’s largest and most successful launches. What has emerged is a new way for marketers and media companies to marshal assets and capabilities to develop and propel brands.

This session explores how:

– They battled marketing inertia to reinvent traditional marketing relationships‪
– Media companies can connect with consumers beyond their own platforms
– Consumer insights drive creative innovation‪
– To transform a local, passionate fan base into a massive nationwide movement‪‪

Hope to see you there!


The 2011 Woodie Awards At #SXSW With Foo Fighters, Wiz Khalifa, Sleigh Bells, Two Door Cinema Club and Odd Future, Hosted By Donald Glover

March 8, 2011 — 0

The first time we did the Woodie Awards, it was an awards show without, uh, the “show.” It was 2004. We didn’t have time to make one.

College kids voted on who would win, students at The School of Visual Arts designed the “trophy” from a chunk of tree, and we literally ambushed bands who looked like deer in headlights and screamed: “You just won a Woodie!”

What the F is a Woodie?” they all asked.

Well, artists don’t ask that anymore. In fact, they compete hard core to win Woodie Awards in a bunch of categories like Breaking Woodie, Road Woodie, Woodie of the Year… And my favorite, the College Radio Woodie, which goes to the best college radio station in America.

For 6 years straight, the Woodies have been a show (and a party) on MTV, MTV2 and mtvU. This year it will be even more fun (for me) because I don’t have to produce it!

Don’t get me wrong, I already miss the show, the artists, all of my incredible friends and colleagues who make it happen year after year. Sitting in the truck, remotely zooming in on Jack White and The Dead Weather, getting in the way of Eric Conte, Liz Patrick, Tracy Hellerud, Joe Buoye… I already miss it.

I especially miss hunting for Kings of Leon’s stolen Woodie Award last year, snatched from the hands of Cyndi Lauper and Leighton Meester.

But now that MTV Scratch is off and running, they’ve banned me from the HD production truck and handed me a VIP ticket so I can sit upstairs where they put all the other corporate tools like me. And drink. And rock the fuck out.

Major props to (VMA producers) Den Of Thieves, led by Evan Prager and Jesse Ignjatovic, who are teaming up with Amy Doyle to bring the Woodies to life, this year. Comedian Donald Glover hosts, with performances by Foo Fighters, Wiz Khalifa, Sleigh Bells, Two Door Cinema Club and Odd Future.

Kick off the 2011 South By Southwest Music Festival right, watch the mtvU Woodie Awards LIVE on MTV, MTV2, mtvU and online at! (Brought to you, of course, by Sun Drop)