From The Wall Street Journal…
MTV is betting tens of millions of dollars on a cache of new scripted comedies and dramas, as it looks to sustain a recent uptick in its audience after two years of quarterly declines.
This week, the Viacom Inc. network is unveiling the first products of that pipeline. High-school comedy “The Hard Times of RJ Berger,” made its premiere June 6 following MTV’s Movie Awards. It will be joined Monday night by “Warren the Ape,” a mock reality show about a celebrity puppet who is trying to claw his way back to the spotlight.
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