Here’s what readers of SomethingBurning have sent me so far.

Intent matters:

•   “When you guess wrong”
•   “When it’s pretty much too late”
•   “When you’re broke”
•   “On Valentine’s Day?”
•   “When there’s nothing you can really do about it.”
•   “When talking about race”
•   “When you don’t know they know”
•   “When nobody’s watching”
•   “When people don’t understand”
•   “To shitty CMO’s”
•   “To creative agencies arguing ‘intent to purchase’ went up”

What do Y O U think?