When Does “Intent” Matter?

November 16, 2011 — 0

Here’s what readers of SomethingBurning have sent me so far.

Intent matters:

  •   “When you guess wrong”
  •   “When it’s pretty much too late”
  •   “When you’re broke”
  •   “On Valentine’s Day?”
  •   “When there’s nothing you can really do about it.”
  •   “When talking about race”
  •   “When you don’t know they know”
  •   “When nobody’s watching”
  •   “When people don’t understand”
  •   “To shitty CMO’s”
  •   “To creative agencies arguing ‘intent to purchase’ went up”

What do Y O U think?

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