Tag: scratch
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What You Didn’t See In That SunDrop Commercial By MTV Scratch
Director Brian DeCubellis just leaked us some footage of the now-famous SunDrop commercial shoot. It didn’t quite all go as planned…
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My Interview With Forrester’s David Cooperstein
In advance of my keynote with Dr. Pepper Snapple Group CMO Jim Trebilcock at the Forrester Marketing Forum on April 6th in San Francisco, Forrester’s David Cooperstein just interviewed me for his blog. Here’s an excerpt from David’s piece: I am excited! Not just about the fact that Forrester’s Marketing Forum [2] is just around…
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1.5 Million Views For SunDrop In Its First Week!
Here’s a story I meant to post last week, at day 2 of the campaign… From AdWeek: Sun Drop shakes its thing before the nation By David Griner on Mar 14 2011 What do you get when you mix a second-tier soda, Snoop Dogg and a marketing agency owned by MTV? The funniest white girl…
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“That Sun Drop Commercial With The White Girl Dancing”
Scratch made 30 seconds of awkward joy for a new old citrus soda called Sun Drop. You mighta seen it?
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Join MTV Scratch & Dr. Pepper Snapple Group At The 2011 Forrester Marketing Forum
I’m looking forward to my keynote with Dr. Pepper Snapple Gorup’s Chief Marketing Officer, Jim Trebilcock, April 6th in San Francisco, at the 2011 Forrester Marketing Forum. Here’s how they’re describing our talk: THAT’S #howudropit WITH MILLENNIALS Ross Martin, Executive Vice President of MTV Scratch, MTV Networks James Trebilcock, Executive Vice President, Marketing, Dr Pepper Snapple…
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The Secret Massage Chair In Our Office
I just showed MTV Scratch editor Morgan Nichols the secret massage chair in our office. And yes that is Don Quixote he’s reading.
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MTV Scratch Is Hiring
(photo by David Shrigley) Two departments at MTV Scratch are hiring. Here’s more info on the open spots and where to send propaganda: Director, MTV Scratch Manager, MTV Scratch Supervising Producer, MTV Scratch Associate Producer, MTV Scratch
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MTV Scratch + Pepsi Win The “One Show Entertainment Award” For Reality/Unscripted Series
Mazel tov to the MTV Scratch team for winning a One Show Entertainment Award for Reality/Unscripted Series last night in Los Angeles for its work on the Pepsi Refresh Project. The campaign lived on MTV, MTV2, VH1, CMT, Spike TV, Comedy Central, Teen Nick and more. Here’s one of the quieter stories from the road……
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That’s How You Drop It, #SunDrop
Real photos by real Sun Drop drinkers, who really uploaded them in the last week…