Tag: scratch
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Pink Pony, The Case Study
Patty Chung, neverending source of awesomeness, sent me this compelling case study. Extremely helpful, as MTV Scratch ponders the future of live event marketing…
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See You At NATPE In Miami?
Last time I went to NATPE, it was 8 years ago in New Orleans, and I was in the middle of setting up a series pilot at VH1. Now I am a corporate tool, and I’m on a panel called “Master Class: The Future of Branded Content” with Frank Cooper (Pepsi), Emil Jattne (Grey Goose,…
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Sun Drop Droppin’ In Vegas Walmart, Y’all
Ho ho ho. Just in time for da holiday punch, Sun Drop just dropped in Walmart, y’all. Check it out and fan it here.
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Nice Shout Out From The Big Guy
On this morning’s quarterly earnings call with Wall Street, Viacom CEO Philippe Dauman singled out the work MTV Scratch is doing to pioneer innovation. Here’s what he had to say: “We are also continuing to find new ways to bring greater value to our advertisers expanding the relationships we have into even more comprehensive marketing…
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The High Life: “We Came To Rock” (AR Classic Records)
Rebecca Gwynne — a really good young editor — sent me this new video from some hip hop artists I didn’t know before. The artists are The High Life and they seem like they’re really psyched to be doing this video, so it put me in a good mood. The video’s directed by Toshiki Yoshiro.…
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The Public Birth Of MTV Scratch
Check this out! * * * F O R I M M E D I A T E R E L E A S E * * * MTV Launches New Creative Team “MTV Scratch,” Leveraging the Power of MTV’s Connection to Millennials for Brand Partners NEW YORK, Sept. 29 /PRNewswire/ — MTV,…
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Everybody’s All Up In Everybody Else’s Grill
And whatnot. . “Companies have gotten so collectively locked into a particular cadence of competition that they appear to have lost sight of their mandate — which is to create meaningful grooves of separation from one another. Consequently, the harder they compete, the less differentiated they become.” So says Youngme Moon, in her book DIFFERENT:…
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Favorite New Toy: The Kaosillator
Full demo of the Kaossilator: And a scary person playing with it…
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Cool Job
Find out more. MTV – Scratch – D&AD from Stachemou on Vimeo.