Ten things I loved about my morning with Neil Blumenthal, co-founder of Warby Parker:
- Old school train schedule board showing the day's eye exam appointments, modeled on Philly's Penn Station
- The sign on the front of
Warby Parker's new Soho store:

- Copies of Paris Review on the store's waiting room coffee table, one of which was torn up by Neil's son
- The story of Warby Parker presented as a narrative on the store's countertops
- The kindness of everyone who works here
- You get a bag of Neil's favorite pretzels on your first day at work
- "Continually challenge ourselves to learn and do good." (On the wall, next to the fridge.)
- The fact that
Tomaz Salamun's book of poems, Poker, is on the store shelf:

- When you buy a pair of glasses, Warby Parker
gives a pair to someone who can't afford any
- The photo both. Here's Neil and me: