Something Burning

Month: May 2009

  • I’m Following Alexa Chung

    So are 30,000 other people, on twitter. A lot of them care about what she’s talking about or that she lives with an Arctic Monkey. Me, not so much. But I still like her. And that’s the THING about Alexa Chung — even when you don’t get it or don’t really care, you STAY, you…

  • Kinda Feelin’ Fabolous, Halfway To The Future

    Four years ago, I was interviewed for a New York Magazine story on the future of entertainment. The reporter could hear via cell phone I was in a crowded place, but I chose not to elaborate on the context (Spring Break, in the green room with Fabolous, just before took the stage). I dropped some…

  • Alternative Uses for MTV’s former TRL Studio

    We should probably figure out what to do with the incredible Times Square Studio we’ve got here. For 10 years, it was home to TRL. Soon, we’re going to move another show in there. But in the meantime, what should we do with it? Here are some ideas, but we need better ones… 1)  Teenage…

  • “Debt Ski” on ABC News

    https://abcnews.go.com/video/playerIndex?id=7469993

  • Indebted Campaign on PBS

    PBS just covered our new video game Debt Ski. It’s like 22mins into the show. And here’s a piece from ABC News.

  • They Moved My Office Across The Street Today

    mtvU has enjoyed some incredible success in its first 5 years. In the midst of persistent change and market volatility, the network has achieved rapid growth in revenue and distribution, a visceral connection to its audience, new models for the development of talent and ideas, scalable innovation, critical praise and awards, and more. But to…

  • Rock, Paper, Scissors…

    We had about 3 weeks to pull off a promotion for the energy drink Amp, which sponsors the National Rock, Paper, Scissors ChAMPionships. Turned out pretty cool, and this amazing kid won $20K for tuition… ChAMPionships

  • Indebted Campaign

    Our promos team made this great spot for our “Indebted” campaign. The project is a partnership with the Peter G. Peterson Foundation, aimed at arming young people with a better understanding of the fiscal crisis, how to protect themselves, and how to hold their elected representatives accountable for responsible spending. We’ve been working with Pete…

  • Technorati Test

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