ross martin

March 15th, 2011 • Ross Martin

Join MTV Scratch & Dr. Pepper Snapple Group At The 2011 Forrester Marketing Forum

I'm looking forward to my keynote with Dr. Pepper Snapple Gorup's Chief Marketing Officer, Jim Trebilcock, April 6th in San Francisco, at the 2011 Forrester Marketing Forum.

Here's how they're describing our talk:

THAT'S #howudropit WITH MILLENNIALS

Ross Martin, Executive Vice President of MTV Scratch, MTV Networks
James Trebilcock, Executive Vice President, Marketing, Dr Pepper Snapple Group

What happened when Dr Pepper Snapple Group and MTV joined forces to take SunDrop, a regional citrus soda, nationwide? For the first time, DPS and MTV reveal how their partnership began and how it led to one of DPS's largest and most successful launches. What has emerged is a new way for marketers and media companies to marshal assets and capabilities to develop and propel brands.

This session explores how:

- They battled marketing inertia to reinvent traditional marketing relationships‪
- Media companies can connect with consumers beyond their own platforms
- Consumer insights drive creative innovation‪
- To transform a local, passionate fan base into a massive nationwide movement‪‪

Hope to see you there!