March 15th, 2011 • Ross Martin
I'm looking forward to my keynote with Dr. Pepper Snapple Gorup's Chief Marketing Officer, Jim Trebilcock, April 6th in San Francisco, at the 2011 Forrester Marketing Forum.
Here's how they're describing our talk:
THAT'S #howudropit WITH MILLENNIALS
What happened when Dr Pepper Snapple Group and MTV joined forces to take SunDrop, a regional citrus soda, nationwide? For the first time, DPS and MTV reveal how their partnership began and how it led to one of DPS's largest and most successful launches. What has emerged is a new way for marketers and media companies to marshal assets and capabilities to develop and propel brands.
This session explores how:
- They battled marketing inertia to reinvent traditional marketing relationships
- Media companies can connect with consumers beyond their own platforms
- Consumer insights drive creative innovation
- To transform a local, passionate fan base into a massive nationwide movement
Hope to see you there!